Thought Leadership
Establish credibility and build trust
Thought leadership marketing is a strategy designed to increase visibility and promote knowledge by sharing valuable insights, innovative ideas, and expertise on relevant topics within an industry.
From 2021 through 2024, I lead the global enterprise thought leadership marketing team at PayPal. During that time, we consistently develop innovative and engaging content to strengthen our brand, establish credibility in the industry, build trust, and attract big brands around the world.
Our thought leadership content aligns with our four value pillars:
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Enable Growth
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Drive Profitability
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Reduce Complexity
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Innovate
Here is a sampling of thought leadership assets produced by my talented team of content creators and marketing agencies to help large enterprises. Most of the assets were transcreated for local use in 5 core markets: AU, DE, FR, UK, & US.
These became the centerpieces of regional Account-Based Marketing campaigns, showcased at industry events, and sources for sponsored content. Our global sellers and customer success management teams also leveraged these for direct client outreach and Quarterly Business Reviews.
Reports, White papers, eBooks, and Explainer Videos
Enable Growth
Drive Profitability & Reduce Complexity
Innovate
These became the centerpieces of regional Account-Based Marketing campaigns, the basis for keynote addresses, distributed at industry events, and the sources for sponsored content programs. Our global sellers and customer success management teams also leveraged these for direct client outreach and Quarterly Business Reviews all to position PayPal as an industry thought leader.
Industry Conference Keynote Presentations
I love working with smart people. In 2018, I had the privilege of working with the former President & CEO of Swiss Re Canada and current EIS board member, Sharon M. Ludlow, CPA, CA, ICO.D, to develop her keynote address at InsurTech Toronto, the premier insurance industry conference in Canada. I successfully took her vision and created this impactful and engaging presentation including full speaker notes. She reused this presentation, with minor updates at the first EIS Customer Summit in Sonoma, CA the following year.
